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Big Magic unveils new positioning 'Apna Pradesh Apna Magic'

MUMBAI: Big Magic, the variety entertainment channel for the Hindi heartland from the Reliance Broadcast Network (RBNL) stable, has unveiled a new brand positioning - Apna Pradesh Apna Magic - coinciding with its first anniversary.

The new positioning is intended to build Big Magic as the very own channel of the Hindi heartland as the channel is looking at expanding its original programming.

Apna Pradhesh, Apna Magic brings the channel closer to the people of the heartland as it translates into their very own channel for their very own region - truly local and a reflection of the people‘s taste preferences and entertainment requirements.

Conceptualised by the in-house team, Apna Pradesh, Apna Magic will be communicated to audiences through a multi-media campaign with a heavy use of radio -Big FM, outdoor, television, print and social media.

The channel has launched a series of local shows like Big Bal Kalakaar, Big Memsaab, Hasya Panchayat and newly launched shows Hum Hai Bajrangi, Police Files and Mele ka Big Star. These shows created on the basis of local insights have all been produced in the Hindi Heartland reflecting the culture, language, entertainment and ethos of the region.

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