MUMBAI: 92.7 Big FM, the radio arm of Reliance Media World, has launched its latest television commercial to promote its show BIG 30 Countdown, endorsed by Bollywood actor Hrithik Roshan.

The commercial centers around the BIG 30 Countdown, BIG FM‘s daily national evening drive show, which air‘s across 36 stations in the network. 
 
The TVC shows Hrithik, after a tired day of shooting, retire in his car, turn on the radio and tunes in to Big 30 Countdown. . With music from the soon-to-release film Kites playing in the background, Hrithik asks audiences to tune into the show just like he does each evening. The television commercial concludes with an extremely relaxed Hrithik, enjoying a comfortable stretch, having recharged at the end of the day. 
 
Says Big FM VP - marketing Anand Chakravarthy, "FM and Bollywood have a symbiotic relationship, growing off each other. A lot has been done in the past between the two, but it has all largely remained on radio only. We found the synergy between Kites and our Big 30 Countdown show worked excellently and therefore, decided to create a television campaign vs just staying on radio."