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Big FM appoints Vivek Malhotra as marketing head

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MUMBAI: Reliance Broadcast Network Limited (RBNL), has roped in Vivek Malhotra as the head of marketing for its radio brand Big FM.

He moves from Bloomberg UTV where he was Sr.VP- marketing, PR and research of the English business news channel.

At Big FM, Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations. He will be closely associated with the product, operations and revenue teams as the radio business charts its aggressive growth for the next phase.

RBNL said in a statement, "We are delighted to have Vivek on board. He brings with him vast experience across marketing, media research, trade management, sales support, AFP solutions, distribution and corporate strategy. With a strong understanding of business and tremendous creativity, we are confident Vivek will play a key role in leading the team to continue the development and growth of the radio business."

Malhotra added, ?I am really excited about my new role at RBNL?

He has worked across diverse business environments. Prior to Bloomberg UTV, he has also worked with Media Content and Communication Services (MCCS) and TV18.

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