Big CBS Love's new ad campaign talks about STBs

MUMBAI: Big CBS Love, the diva destination from the JV between Reliance Broadcast Network (RBNL) and CBS Studios International, is launching a new ad campaign aimed at increasing awareness about digitisation and empowering consumers with information, while parallelly enabling operators to build their brand equity.

Titled ‘Subscribe to Love on Your Set Top Box‘, the campaign launches on the back of RBNL‘s ‘Choose Your Set-Top-Box wisely‘ campaign.

The four week long campaign will use print, television, OOH and digital mediums.

The message of the campaign is that viewers should not miss the Divas and subscribe to the channel. The Divas the channel is referring to are- Sarah Jessica Parker (Sex and the City), Tyra Banks (America‘s Next Top Model), Sarah Michelle Gellar (Ringer), Oprah Winfrey and Priyanka Chopra (India‘s first Glam Diva).

Big CBS Networks business head Vishal Rally said, "Big CBS Love is all set to make the most from digitisation. Targeted at the upwardly mobile urban women audiences we have tailored our programming to offer what appeals to our audiences, making it the Diva Destination. With ‘Subscribe to Love on Your Set Top Box‘, we want to further awareness and ensure audiences are equipped to make the right choice when choosing their channels and DTH operators, so they don‘t miss out on their favourite Divas!"

Big CBS Love is distributed as part of RBNL‘s seven channel bouquet which also includes Big CBS Prime, Big CBS Spark, Big Magic, Spark Punjabi, Bloomberg UTV, and soon to be launched Big RTL Thrill.

Latest Reads
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories