MAM

Big Bazaar completes 10 years, dons new logo

MUMBAI: Big Bazaar, the chain of hypermarkets in India has completed 10 years and to commemorate the occasion, it has unveiled a new logo with a new tag line, ‘Naye India Ka Bazaar‘.


Earlier, the tagline was ‘Isse Sasta Aur Accha Kahin Nahin.‘ The new logo design is developed by Bangalore-based design house, Idiom.


The company is also launching a 360 degree promotion drive spanning television, print and social media to mark this event. The media campaign is developed by Mudra Communication. 
 
The inspiration for the new ad campaign comes from the Jain custom of "Michchami Dukkadam", which translates into colloquial language as "Bhool-chook maaf" or "Please forgive me if I have offended you knowingly or inadvertently".


Another initiative that is being rolled out across all stores is priority counters for senior citizens, pregnant women and mothers with infants. Big Bazaar stores will also have more customer feedback sections. Stores across the country will also be rolling out signature community initiatives.


Born out of the idea of amalgamating the look, touch and feel of Indian bazaars with the choice, convenience and hygiene that modern retail provides; the first three Big Bazaar stores were launched during the festive season in 2001 in the cities of Kolkata, Bangalore and Hyderabad. Since then, 151 more stores have come up in 90 cities across the country.

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