MUMBAI: Bollywood icon Amitabh Bachchan has added Nestle‘s instant noodle brand Maggi to the list of brands he endorses.

The actor has recently shot a one-minute advertisement for the popular snack. This is the first time Maggi Noodles has roped in a celebrity as an endorser.

Bachchan first appeared in BPL commercials in 1996 and has since then been associated with brands across categories. Some of the brands that senior Bachchan has been associated with include Pepsi, ICICI, Parker Pens, Cadbury, Nerolac, Dabur Hajmola, Himani Fast Relief, Navratna, Emami Boroplus, Eveready, Reid and Taylor, Save Our Tigers Campaign, Gujrat Tourism, Zen mobile, Binani Cement and ICICI Prudential.

Maggi Noodles is a 27-year-old brand that has become synonymous with instant noodles. The brand‘s proposition has been ‘the two minute noodles‘. In 2009, on completing 25 years, the brand initiated a campaign which invited consumers to share their experiences with it.

Maggi‘s sub-brand Soupy Noodles is endorsed by Bollywood actor Kajol. Other notable association with Maggie was Javed Jaffery for its ketchup brand which carried the tagline ‘Its Different‘.