Big B adds Maggi Noodles to his ad diet

MUMBAI: Bollywood icon Amitabh Bachchan has added Nestle?s instant noodle brand Maggi to the list of brands he endorses.

The actor has recently shot a one-minute advertisement for the popular snack. This is the first time Maggi Noodles has roped in a celebrity as an endorser.

Bachchan first appeared in BPL commercials in 1996 and has since then been associated with brands across categories. Some of the brands that senior Bachchan has been associated with include Pepsi, ICICI, Parker Pens, Cadbury, Nerolac, Dabur Hajmola, Himani Fast Relief, Navratna, Emami Boroplus, Eveready, Reid and Taylor, Save Our Tigers Campaign, Gujrat Tourism, Zen mobile, Binani Cement and ICICI Prudential.

Maggi Noodles is a 27-year-old brand that has become synonymous with instant noodles. The brand?s proposition has been ?the two minute noodles?. In 2009, on completing 25 years, the brand initiated a campaign which invited consumers to share their experiences with it.

Maggi?s sub-brand Soupy Noodles is endorsed by Bollywood actor Kajol. Other notable association with Maggie was Javed Jaffery for its ketchup brand which carried the tagline ?Its Different?.

Latest Reads
Publicis.Sapient launches campaign with The Humsafar Trust

Publicis.Sapient, the digital business transformation hub of Publicis Groupe, has launched a short film, #PeopleNotLabels, in partnership with The Humsafar Trust, India’s oldest LGBTQ organisation.

MAM Media and Advertising Ad Campaigns
Datsun appoints Aamir Khan as face of brand

Datsun has announced actor Aamir Khan as its brand ambassador in India.

MAM Media and Advertising People launches new TVC campaign for ‘Home Utsav’

Real estate platform has announced the launch of the new TVC campaign for ‘Home Utsav’, an annual online home shopping festival.

MAM Media and Advertising Ad Campaigns
IdeateLabs retains the digital mandate for RR Kabel with global expansion

In a recent announcement, IdeateLabs, a Mumbai-based digital agency has retained its creative and digital duties for RR Kabel, a leading wire and cable manufacturer.

MAM Marketing MAM
Bloomberg|Quint WhatsApp Service - India’s only business news service which offers customized news & stock updates on the go Over 3.5 lakh subscribers in less than 8 months

WhatsApp has become synonymous with communication on the Internet and with brands deploying innovative means to engage with customers using the app, it has gone beyond being just an informal messaging app.

MAM Marketing MAM appoints Jaikumar KP as SVP for MatrimonyPhotography

Online matchmaking and marriage service has appointed Jaikumar KP as senior vice president to spearhead sales and operations of MatrimonyPhotography, the leading Wedding Photography and Videography Service that has completed nearly 15,000 weddings.

MAM Media and Advertising People
Publicis India terminates Ishrath Nawaz

Publicis India has decided to terminate Ishrath Nawaz following allegations of sexual harassment against him.

MAM Media and Advertising People
IKEA gives 'voice' to products in latest campaign

The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand’s first ever communication for the Indian market, created by Dentsu Impact – the creative agency from the Dentsu Aegis...

MAM Media and Advertising Ad Campaigns
Ajay Gahlaut resigns from Ogilvy India

Ajay Gahlaut, the deputy CCO of Ogilvy India and CCO of Ogilvy North has resigned from the company. 

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories