Bidaai gets grand farewell from viewers

MUMBAI: The last episode of Star Plus’ popular fiction show – Sapna babul Ka … Bidaai has got a grand bidaai (farewell) from its viewers.

The two-hour “maha episode” on 13 November notched up a TVR of 6.06, making it the second highest rated show of the week and adding 24 GRPs (gross rating points) to the channel.
Produced by Rajan Shahi’s Directors Kut Productions and launched on 8 October 2007, the show achieved many milestones during its over three-year run. It remained among the top 10 shows of the Hindi general entertainment channels (GECs), week after week.

A story of two sisters, Sadhana and Ragini, the show shored up the ratings of Star Plus at the 9 pm slot. It replaced Meri Awaaz Ko Mil Gayi Roshni, which scored a 2.9 TVR in its closing week. With its launch rating of 4.6 TVR, Bidaai pepped up the slot for Star Plus.

In December 2007, one of the protagonists, Ragini (Parul Chauhan), broke her marriage (her in-laws rejected her at the mandap because she was dark complexioned in comparison to her sister). The high drama resulted in upping the ratings to 5.4 TVR.
In March 2008, Bidaai reached a new high when Sadhana (Sara Khan) and Alekh (Angad Hasija) got married on the show. The episode touched a 6 TVR.

In October 2008, the show climbed higher with the Taj Mahotsav event. Attracting Hema Malini‘s participation along with her daughters, the episode rated 8.8 TVR, the highest rating for a show on Hindi GEC in over 500 days during that time.
In January 2009, the ratings further jumped with Ragini Ranveer‘s wedding fetching a rating of 9.6 TVR.

The show launched careers of Parul Chauhan, Kinshuk Mahajan, Sara Khan, Angad Hasija and Ashita Dhawan. Bidaai also marked a comeback for Alok Nath and Vibha Chibber.

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