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BIAL, Karnataka Tourism and Thomas Cook India to launch Brand 'Kaapi Trail'

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BENGALURU: Taking a cue from the success of Scotland?s ?Scotch Trail?, GVK?s Bangalore International Airport (BIAL) in partnership with the Ministry of Karnataka and tour operator Thomas Cook (India) Ltd., announced the launch of ?Kaapi Trail? (?Kaapi? is the colloquial term for coffee) to attract tourism into South India and more specifically the places between Chikmaglur and Coorg in Karnataka.

The Kaapi Trail is a voyage of discovery of South India via the ?Journey of the Coffee bean?. Three travel packages for the tourist covering Leisure, Heritage and Adventure Trails have been created.

Thomas Cook India managing director Madhavan Menon said, "Kaapi Trail is different from ?Incredible India.? South India has much to offer today?s traveller who is hungry for unique and meaningful experiences. Thomas Cook will endeavour to implement ?Kaapi Trail? in the travel brochure of every tour operator in the world." he added.

"We believe that Kaapi Trail will help increase the popularity of the region as a much sought after travel destination. It is an attempt to put the coffee growing regions of South India on the global map, exposing travelers from across the world, to the taste, culture, heritage and overall rich experience associate with coffee," said Karnataka State Tourism additional chief secretary Arvind Jadhav.

"We have so much to showcase to the world and make them aware of an entire new side of the region. It has been our intention to play a significant role in the economic development of the state by becoming a gateway to the South of India," said BAIL managing director Sanjay Reddy.

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