MUMBAI: Two veterans of the advertising world in India have joined hands to launch a creative agency by the name of Company. While Bhupal Ramnathkar has been instrumental in starting the design agency Umbrella Designs, KB Vinod has headed Mudra West in the past.

The new outfit is a full-service agency with digital as its integral driving component as the founders believe it is the medium of the future.

Company has 20 employees working at present and plans to hire more in about a month. The agency already has a few projects in the pipeline, the details of which it will divulge at a later date.

The name ‘Company’ is akin to a working title for now. As part of the launch, the duo has decided to make interested netizens part of the deal by calling for suggestions for a name for the agency. Any interested person can suggest a name for the agency along with a bid. The biggest bidder’s name will be used as the name of the agency and the money shall be donated for a good cause.