Bharatmatrimony's campaign to target the elite

Bharatmatrimony's campaign to target the elite

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MUMBAI: BharatMatrimony has launched a campaign to introduce Elitematrimony.com a matrimonial service catering to the elite society. The television commercial has been produced by Radical Infinity.

The commercial ad will air on niche channels mainly channels and even infotainment. The ad will also be screened on social media platforms like Facebook, YouTube and Twitter.

The ad talks about a father from the ‘elite‘ or the upper middle class who has everything to give his daughter, but when it comes to finding a perfect match for her he feels hopeless and helpless. The father’s friend suggests Elitematrimony.com which can help them to find a suitable match for his daughter. At the end, the girl is seen happily married to a well to do man who takes her in a helicopter.

BharatMatrimony marketing head Kaushik Tiwari said, “This online website is not a common portal and targets the rich people from the society. Director of the commercial ad Manav Menon has always come up with inspiring and encouraging messages that can reach the audiences at large.”