MUMBAI: ZenithOptimedia India has bagged the media planning and buying duties for Best Foods after a multi-agency pitch.

The business was won through a competitive pitch amongst the top four media buying agencies in New Delhi.

Best Foods is one of the largest rice producers, engaged in supply and trade of series of rice, health and wellness products.

"As traditional Indian companies expand their market base to an evolved consumer, in an over cluttered marketplace, it becomes imperative to communicate through effective communication mediums. Our neutral touch point approach will help optimise the best marketing mix for the launch. We are very excited to work on yet another launch in India and are confident of achieving the desired ROI," said ZenithOptimedia India CEO Satyajit Sen.

Best Foods business director Aayushman Gupta added, "We are delighted to have ZenithOptimedia as our media partners for our India launch. It is their deep understanding on launching brands in India and their holistic approach to reaching all consumer touch points helped us decided on ZO. They are able to give Best a complete 360 solution to our go to market strategy."