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Berkshire India selects Metal for brand building

MUMBAI: Berkshire India, the majority owned subsidiary of Berkshire Hathaway, has selected Metal Communications as its brand building and marketing communications partner.


Metal will help Berkshire India build and grow the brand in the distribution of motor insurance space to begin with. It will be responsible for all brand building and marketing communication and services work for Berkshire India.
 
Berkshire is entering in the Indian market in the insurance sales and distribution space as a corporate agent for Bajaj Allianz General Insurance.


Berkshire India will sell insurance products through its online portal berkshireinsurance.com and telemarketing channel, beginning with auto insurance. 
 
Berkshire India CEO Arun Balakrishnan says, “We interacted with advertising agencies in India and zeroed in on Metal as the team brought in the right degree of enthusiasm backed with skill sets. We feel that building a brand in the online insurance industry requires an out of the box approach and feel that Metal would be the right partner for that.”
 
Metal Communications VP Ambarish Ray adds, "This is a great opportunity for Metal to not only work with one of the world’s most admired companies but also tackle some unique challenges in the sector. Traditionally, insurance has been sold in India and not bought. With its direct model… it is all set to change the game.”

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