MAM

Benetton India launches #UnitedByVote campaign to show the power belongs to you

The ad film has been conceptualised by Taproot Dentsu

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/24/sundeep.jpg?itok=NESfCy_f

MUMBAI: United Colors of Benetton, with a strong legacy of creating impactful campaigns over the years and taking bold stands on causes impacting the society, recently introduced its new campaign in India for the National Elections titled UnitedByVote. The new campaign and initiative is another significant step in the direction of celebrating democracy and the power of vote that every citizen of India holds.

The formal campaign launch was held in Mumbai at Jai Hind College witnessing a strong panel discussion with speakers including Benetton India CEO, MD Sundeep Kumar Chugh and Bollywood actors Saif Ali Khan, Bhumi Pednekar, and Siddhanth Chaturvedi.

Benetton India launched #UnitedByVote with an inspiring video film that bursts the popular notion of all the promises made by dominant voices, who believe that power lies with them to decide and condition the minds of the citizens of the country on what they need. The ad film conceptualised by Taproot Dentsu, in keeping with Benetton’s bold stand on causes that affect society, urges people to unite in order to keep alive the values enshrined in the Constitution.

Speaking about #UnitedByVote, Chugh said, “Benetton Group has always been taking strong stands and supporting social causes with no diplomacy; it has been a part of our DNA. In recent years, political discourse the world over is tilting towards narratives that instill a fear of diversity, fear of the ‘other’, fear of what’s different and fear of what doesn’t conform to goad people into choosing elected representatives. The younger generation is not afraid to take a stand and voice their opinion on larger social issues and that is what they have come to expect from the brands that they endorse as well. #UnitedByVote is Benetton’s effort to rise above a simple transactional relationship and create a more meaningful voice - a voice that identifies and brings together all the diverse pillars of our society- to create something bigger, more powerful and all encompassing – a united nation exercising their power to vote rightfully.”

The manifesto of this campaign emphasises on how the real power does not lie with the political parties but with the public and asks them to show the power by exercising their right to vote. This is encapsulated in the video wherein the film shows references from political parties speeches making promises to the public at large until a finger with an ink mark comes into frame and shuts them up. The film ends with a title ‘show them who has the power’ followed by #UnitedByVote.

Commenting on the narrative of the film, Taproot Dentsu Gurgaon creative head Titus Upputuru said, “We were really excited because we wanted to bust the myth about power. The typical farce that happens during elections is politicians claiming that they can do this or that for the public; in saying so they seem to portray that they have the power to give us what we need and decide what we should eat, wear and believe. We wanted to tell the truth, that the power actually lies in the hands of the voter, because he or she decides who should govern and serve the country.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Maxxis_Tyres.jpg?itok=RdwIyQM0
Maxxis Tyres launches #PaanchSaalBemisaal campaign

Maxxis India, a sub-company of Maxxis Group, has launched an innovative digital campaign titled #PaanchSaalBemisaal for Maxxis Tyres. The core theme of the campaign is weaved around the idea that most political parties make promises without any warranty, while Maxxis 2-wheeler tyres come with...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Suraja_Kishore.jpg?itok=Z5ffafRU
Suraja Kishore is new BBDO India CEO

BBDO has appointed former EVP and general manager of McCann Mumbai national and planning head at Truth Central, Suraja Kishore, as its new CEO, effective 21 May 2019. The CEO position at the agency was vacant post Ajai Jhala’s exit last year.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/Neha_Kulwal.jpg?itok=6P32r3Lz
Driving Digital: How affiliate marketing is helping brands across industries

To say that India is a lucrative online market will be an understatement. Home to the second-largest user base, both in terms of smartphone and internet users, the country is the fastest-growing market in the global e-commerce sector and is expected to get bigger at a CAGR of 50 per cent till 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/zomato.jpg?itok=xKFm5POG
Who will be India’s next PM?

Many Indians across our diverse country of 720+ districts speaking over 120 major languages have participated in the world’s largest democratic elections.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ipsos.jpg?itok=KgOnk76-
Ipsos India ropes in Rhuta Wekhande as CFO

Ipsos India, a leading global market research agency has appointed Rhuta Wekhande, Chief Financial Officer (CFO), with immediate effect.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/worldline.jpg?itok=IbsLPUAj
Worldline India launched “India Digital Payments Report Q1 2019”

“January was the month with the highest number of transactions in Q1 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/uttam.jpg?itok=T5YLpDBF
Centuary Mattresses forays into Luxury segment with launch of ‘The Hybrid Collection’ a superior technology product

Centuary Mattresses - one of India’s leading mattress brand announced the launch of ‘The Hybrid Collection’, this luxury mattress range offers superior quality with the luxury in stylish designs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/prasanth.jpg?itok=Q_YWveF7
Prasanth Kumar to take over as CEO GroupM South Asia from Sam Singh

GroupM Asia Pacific announced the promotion of GroupM South Asia COO, Prasanth Kumar (PK), to CEO. Sam Singh is leaving the GroupM CEO role to take on a senior role at ByteDance in India, a technology company specialising in content platforms.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/21/ramesh.jpg?itok=kq8H-zQ7
Ramesh Ramanathan appointed as chairman and MD of Sterling Holidays

The board of directors of Sterling Holiday Resorts Ltd appointed Ramesh Ramanathan as the chairman of the company with effect from 16 May, 2019.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories