MUMBAI: Following the success of BC Web Wise’s Facebook campaign for Fortune Plus Low Absorption Oil, the agency has now bagged the entire digital account for Fortune Cooking Oil.

The campaign will target Indian mothers who are wizards in the kitchen and the relationship they build with their kids via food. Another facet of the campaign is the tie-up with food channel Zee Khana Khazana that would feature domestic chefs on TV.

PAvers BC Web Wise founder and MD Chhaya Balachandran Aiyer, "We are very excited to take our association with the Adani Wilmar group to the next level. As partners for their digital initiatives, we are confident of addressing their goals i.e. to establish Fortune Cooking Oil as the catalyst for a happy, healthy family, with the mother as the centre of the ‘family unit’. Our campaigns will target mothers and their children, who bond over a delicious home cooked meal.”

The foundation of this campaign is a fresh, new website targeting mothers with www.fortunecookingoil.com while the primary focus of the site is to get mothers and children to visit the site and submit their signature recipes.