MUMBAI: Mumbai-based digital agency BC Web Wise has launched its first ever mobile game for iOS, Oojle.

Oojle is a maths puzzle application that helps one hone his arithmetic and much more. A free version of the game has been launched on the iTunes store and the initial response has been positive, the agency said.

BC Web Wise founder and MD Chaya B Aiyer said, "Oojle is endearing and addictive - essentials for a successful game. We‘re also very excited because it is our foray into B2C and mobile gaming. For a decade, we (BC Web Wise) have made a mark in flash animation and design for clients. Oojle is the first step in expanding our repertoire to create games that people can‘t help but fall in love with."

The beta version of Oojle is available on Oojle.org.