MUMBAI: Proximity, the digital and data arm of BBDO, has won the digital mandate of Visa.

Proximity was launced in June last year to meet the integrated and interactive marketing needs of its rapidly expanding client base in India. This new division, led by Ranjeev Vij, has played an integral role in campaigns like Quaker Oat‘s mission to make India heart healthy and Aviva‘s ‘Education is Insurance‘ website.

Visa is a retail electronic payments network providing processing services and payment product platforms. This includes consumer credit, debit, prepaid and commercial payments, which are offered under the Visa, Visa Electron, Interlink and Plus brands.