BBDO to handle Aviva Life Insurance creative account

BBDO to handle Aviva Life Insurance creative account

MUMBAI: As part of its global brand alignment strategy, Aviva Life Insurance has appointed BBDO India as its new creative agency.

Earlier this year, Aviva announced the transition of all businesses under one global brand.

The company has also kicked off its new campaign targeting the child plans space - ‘education is insurance’ conceptualised by BBDO India.

Aviva director marketing Vishal Gupta said, "Our tie-up with BBDO is in line with the worldwide approach of building the brand on the platform of ‘individual recognition‘. At Aviva India, we recognise that ‘education is insurance‘ and as a brand, therefore, we help parents remove financial constraints in providing the best education for their children."

Prior to this, the account was being handled by Publicis India.