MUMBAI: BBDO India has appointed Sidheshwar Sharma as the regional business director on the Blackberry regional and local business.

Sharma will be based in Mumbai and will report to BBDO India CEO Ajai Jhala.

Sharma moves in from Grey Worldwide where he was working as client services director and managing the Reliance 3G business.

Jhala said, "We are excited to have Sid on board. He fully subscribes to our mantra of ‘Create Acts Not Ads‘. We agreed on terms during his ‘action‘ vacation in Zanskar, a perfect prelude to his taking over the reigns of the Blackberry regional and India businesses".

Sharma comes in with close to 10 years of experience in the business of brands and ideas. Prior to joining Grey, he had also worked with Ogilvy & Mather and McCann Erickson. He has worked on clients like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Dove Shampoo, Kissan and Kodak.