MUMBAI: BBDO India has won the creative mandate of Racold Thermo’s flagship water heater brand, Racold, following a multi-agency pitch involving iterations over two months.

The account will be handled out of Mumbai office of the agency. The agency will be looking after the creative of both ATL and BTL campaigns of the brand.

Racold Thermo MD Mathew Job said, "Over the last few weeks, we have gone through a rigorous process to select an advertising agency to partner with us. We are excited to travel the next phase of our brand journey in partnership with BBDO."

BBDO India CEO Ajai Jhala added, “Racold has been an integral part of more Indian bathrooms than any other brand and now wants to play a more active role in people’s lives. We, at BBDO, are very excited that we have been chosen to take Racold the next horizon”.

Racold Thermo is a fully owned subsidiary of Ariston Thermo Spa. With a complete range of electrical, gas and solar water heaters, Racold Thermo is now providing complete water heating solution to all the sectors i.e. domestic, commercial and industrial.