MUMBAI: BBDO India has roped in Varun Mehta as its senior creative director - special projects.

Mehta returns to advertising after an 18-month-long sabbatical and will be based in Mumbai.

Says Josy Paul, "BBDO India will leverage Varun‘s strengths as a conceptualiser, copywriter, photographer, illustrator, QuarkXPressor and sculptor!"

Mehta started his career in advertising in 1999 as a copywriter with O&M (Ogilvy & Mather), where he worked for nearly three-and-a-half years. There he worked on various accounts including Orange, World Gold Council and Asian Paints.

After that, Mehta had a short spell of about eight months with McCann Erickson. He then moved on to TBWA India where he worked for about two years, and handled clients such as Samsonite, BPL Mobile and Indian Oil.

Mehta has also worked with Rediffusion DY&R and Mudra.

Paul further adds, "Like cricketer Harbhajan Singh, we expect Varun to throw a few ‘doosras‘, and create some surprising solutions for our client‘s brand problems. He will translate marketing objectives into creative strategies and help in production and marketing collateral."