BBC Worldwide makes new appointments in Licensed Consumer Products division

MUMBAI: UK pubcaster the BBC‘s commercial arm BBC Worldwide has announced two new appointments within its Licensed Consumer Products division.

The appointments see Carla Peyton stepping into the role of BBC Worldwide Americas senior VP, Licensed Consumer Products, and Ian Wickham becoming the Head of Retail Development, Licensed Consumer Products for UK, Ireland, Europe, Middle East and Africa.
Peyton will be based in the company‘s New York offices, while Wickham joins the UK team in London. Both will report directly to BBC Worldwide senior VP Global Licensed Consumer Products Tom Keefer.

The developments will consolidate BBC Worldwide‘s presence in global licensing and retail markets, with today‘s news coming shortly after the appointment of Bob Traub as SVP of Retail Development Licensed Consumer Products for the Americas.

The newly structured teams will see Peyton supporting Keefer on the licensing front for the US, Canada, and Latin America, while Traub fronts the team’s retail efforts. Within the UK, Keefer will be supported by Richard Hollis, head of UK Licensing, who continues to oversee the UK Licensing team, with Wickham leading the UK and EMEA retail drive along side Jackie Ferguson, Licensing Manager, EMEA. Keefer will continue to report to BBC Worldwide MD of Children‘s Global Brands and Licensed Consumer Products Neil Ross Russell.
Keefer, said: "I am delighted to welcome Carla and Ian to the team. Both have impressive industry backgrounds and will play an integral role in establishing BBC Worldwide as a key player in the licensing industry. With their input, I‘m confident that we‘ll see our already thriving business taken to new heights."
With over 28 years of licensing experience, Peyton was most recently posted with Equity Management, where she held the position of senior VP of Licensing. With previous experience including roles with The Boyds Collection and the American Basketball League, Peyton has delivered results for companies like 7UP, Goodyear, Chevrolet, Hummer and Kellogg‘s.

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