BBC Worldwide beefs up cookware and Lifestyle licensing offer

MUMBAI: BBC Worldwide is upping its cookware and lifestyle offer with plans to launch licensing programmes for in-house properties and through agency deals.

Kirstie Allsopp, BBC GoodFood and Gardener’s World join MasterChef as key brands in BBC Worldwide’s licensing portfolio.

BBC Worldwide senior licensing manager Cassie Allen said, “The cookware and lifestyle markets are substantial areas of growth for us. We have premium brands which have already performed strongly on launch and we’re looking forward now to taking these properties trade-wide and in to more categories.”

Kirstie Allsop launched her debut range of homewares and gifts in Marks & Spencer last year. The M&S range continues into 2012 and BBC Worldwide will be taking the brand trade-wide with new lines including stationery, home fragrance, outdoor products, ceramics and craft sets from September.

The BBC’s commercial arm also launched Gardener’s World product for the first time in Boots in Autumn/Winter 2011. The range includes pruning sets, a barometer, nesting boxes, clocks and gardens tools. Additional products to launch this year include watering cans, a thermos flask and a garden kneeler. Gardener’s World is looking for other opportunities to go trade-wide from Spring/Summer 2013.

BBC GoodFood already has mass awareness across the UK with over three million viewers on the channel; the magazine has a monthly circulation of 300,000 monthly and 3.7 million website users. The GoodFood Show further attracts over 100,000 visitors annually.

BBC Worldwide’s licensing team has been developing the style guide and a phasing plan for GoodFood with ambitions to launch the first range of cookware in early 2013. The team has their sights on signing up new partners on a range of products which include cookware, bakeware, ceramic oven tableware and textiles including aprons, tea towels and oven gloves.

MasterChef and Junior MasterChef product across 40 SKUs launched in John Lewis in 2011 and fast became one of their top 10 cookware licenses. The range will be extending out to a number of independent stores and cookware specialists this year.

Latest Reads
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns
L'Oreal India appoints Amit Jain as managing director

MUMBAI: L’Oreal India has appointed Amit Jain as a new India managing director succeeding Jean Christophe Letellier who will shift within L’Oréal group after a five-year stint in the country.

MAM Media and Advertising People
Future Generali's Father's Day campaign breaks records on digital platforms

MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by...

MAM Media and Advertising Ad Campaigns
Kraft Heinz to sell Complan brand in India

MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children's energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion. Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could...

MAM Marketing Brands
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-...

MAM Media and Advertising Ad Campaigns
Gutenberg Wins Gold in PR Asia Awards for 2018

Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories