MAM

BBC reveals audience increases with new Live +7 figures

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/04/12/BBC%20Entertainment.jpg?itok=oXyzGI1A

MUMBAI: BBC has published the first two months‘ figures for its new Live +7 data and has confirmed plans to publish audience appreciation information later this year.

These new measures will combine to provide the BBC with its most accurate assessment of programme value to date.

As revealed by former Director, BBC Vision Jana Bennett last November, Live +7 measures the total audience consuming content across all platforms, including live, recordings, narrative repeats, BBC iPlayer and HD for seven days after transmission.

The system makes use of Barb data and collates these ratings relating to a particular programme or episode alongside BBC iPlayer stats.

The results, to be published monthly, show that some of the BBC‘s most watched shows experience an increase of over four million viewers when measured over seven days. Crucially however, in the case of smaller shows, particularly on digital channels, the total audience for a show can increase by several hundred percent. These figures demonstrate that whilst overnight viewing figures are still extremely important, they increasingly tell only a part of the story.

Highlights from the first set of Live +7 figures published show the following programmes increased their audience as follows:

  • Come Fly With Me (BBC One 01.01.11) up 40 per cent to 10.1 million
  • Question Of Sport (BBC One 10.01.11) up 210 per cent to 6.6 million
  • Top Gear (BBC Two 30.01.11) up 97 per cent to 10.6 million
  • Madagascar (BBC Two 16.02.11) up 79 per cent to 6.0 million
  • junior Doctors (BBC Three 22.02.11) up 190 per cent to 3.5 million
  • How To Live With Women (BBC Three 28.02.11) up 387 per cent to 1.35 million
  • The Brain – A Secret History (BBC Four 06.01.11) up 127 per cent to 983,000
  • Romancing The Stone: The Golden Ages Of British Sculpture (BBC Four 09.02.11) up 198 per cent to 502,000

BBC Vision head of audience research David Bunker said, "The new Live +7 measure is very important to us as it helps us to see the total audience watching a show. Whilst these figures do not represent a replacement for the overnight information, it will be a very useful additional piece of data."

The BBC has also confirmed that it will publish quality data from later this year though the start date and for this has yet to be confirmed.

 

 

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/25/Network_Advertising.jpg?itok=3LWx7PIH
Network Advertising adds new names to creative team

Network Advertising announced the appointment of three new people to its creative team. Ketki Karandikar and Pervin Bhasania will be joining the agency as senior creative directors and Saiket Sengupta will be taking the post of creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/25/Neelendra_Singh.jpg?itok=OClDyECk
Adidas India elevates Neelendra Singh as general manager

German sports brand Adidas has elevated Neelendra Singh to the position of general manager for Indian market.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/25/Vigo_Video_800.jpg?itok=2piAvUJW
Vigo Video launches #DekhteRehJaaoge, its first integrated brand campaign

Vigo Video, India’s fastest-growing short-video platform, has launched “#DekhteRehJaaoge”, its first integrated brand campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/spykar.jpg?itok=eTmNxItK
Spykar GYM JNS announces Talwalkars as official gym partner

After launching the unique GYM JNS, jeans for the gym, Spykar now has become the first-ever denim brand to have an official gym partner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/p.jpg?itok=d1GjovqF
Main Bhi Chowkidaar campaign behind landslide victory : Buzzoka's report

Buzzoka, India’s most disruptive influencer marketing company that launched the Digital India Report Card last month, predicted the 2019 election win for BJP and foresaw Main Bhi Chowkidaar Campaign as a key differentiator.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/aamir-khan-itv.jpg?itok=cTaZuS6r
Aamir Khan features in Walkaroo’s #BeRestless campaign by Lowe Lintas

Distinctive footwear brand, Walkaroo – from the stable of U4ic (Euphoric) International, a VKC group company has released its latest marketing campaign. With a unique concept and differentiated content, targeted primarily towards the youth, the company plans to create a niche in the Indian footwear...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/safari.jpg?itok=lM2-xjd6
Safari Bags urges everyone to travel ‘differently’

Safari Bags has launched its first PAN-India brand communication campaign, created by Ogilvy Mumbai.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/goldmedal.jpg?itok=66MhctZm
Goldmedal Electricals launches brand mascot ‘The Wireman’

Goldmedal Electricals has launched its brand mascot - ‘The Wireman’, for its wires and cables segment.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/cinepolis.jpg?itok=klHSeH1K
Cinépolis launches Bollywood-inspired campaign

Cinépolis, India’s international movie theatre circuit has launched a new campaign, highlighting its focus on customer service.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories