MUMBAI: Following a competitive tender, five agencies have been appointed to the BBC‘s restructured creative services roster.  

"WInterbrand has been appointed for brand strategy work, while the brand identity roster has gone to Interbrand and Devilfish. Karmarama has been hired and RKCR/Y&R reappointed for creative services.

Thirteen companies participated in the tender process, which began with a pre-qualification exercise in July 2010 and shortlisting in November 2010.

The roster will be in place for two years, with the option to extend for a further two. It will start in March 2011. Suppliers will work across the BBC‘s public service portfolio including the full range of TV channels, local and national radio networks, and new media services.