MUMBAI: The BBC and The Economist have joined hands to present two special events in India, designed to provide a platform for exchanging ideas and thoughts on branding and managing image perceptions.
The programme, Global Brandscape, is planned for emerging Indian multinationals. It will feature heads of high profile Indian conglomerates. The events will take place on 24 and 25 January, in Delhi and Mumbai respectively.
The Economist Group India MD Suprio Guha Thakurta saID, "As more and more Indian organisations look at global markets for finance, partnerships, raw material, and access is to customers, there is a growing need to manage global brand reputations more pro-actively. This unique initiative from the BBC and The Economist is a first attempt in building best practices in creating global brands by drawing upon the best research and international learning."
Speakers at the events will present perspectives on how brands present themselves and the tools at their disposal.
Saffron Brand Consultants chairman Wally Olins will speak on "Place Branding" and explain how it is crucial to create the desired ‘country of origin‘ effect for the ‘new‘ world as it spreads its influence globally through its own brands.
Economist Intelligence Unit Asia Director, Industry & management research Laurel West will examine the current state of branding in emerging Asia and look at how companies are tackling the next critical stage of their evolution by harnessing the power of brands.
BBC Global News head of audience insight Jeremy Nye will look at how we can understand the ways in which global conversations are taking place - what people talk about, how they do so, and which discussions are the most influential.
BBC Global News Division head of Marcomms Vaishali Sharma said, "Leading Indian brands now hold significant international ambitions and Global Brandscape will offer revealing insights into the techniques such brands can use to carve a niche for themselves on the global stage. These two days should form an ideal platform to discuss innovative brand strategy with some of the finest minds in marketing."
