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BBC announces new ad agency roster

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MUMBAI: UK pubcaster The BBC has appointed RKCR/Y&R and re-appointed Fallon onto its advertising agency roster. this marks the completion of a formal review begun in May.

Alongside Red Bee Media, the new roster will provide strategic advice and creative content for its brands, services and priority marketing campaigns.

BBC director marketing, communications and audiences Tim Davie says, "The four agencies who pitched were all outstanding and it was a very tough decision. However, I am delighted to continue our relationship with Fallon and to welcome RKCR ? they will make excellent partners in our on-demand, multimedia environment, and I very much look forward to working with them."

From 1 January 2007, the agencies will work across the BBC's public service portfolio which includes BBC One, BBC Two, its digital channels, radio networks and other new media services.

Fallon and RKCR will work closely alongside the BBC's Marketing Department to deliver communications plans and creative content for specific marketing campaigns. Campaigns will predominantly use the BBC's own media, including TV, radio and online, as well as external media platforms.

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