MAM

Bates 141 wins Yahoo! Big Idea Chair Award

MUMBAI: Bates 141 has won the ‘Yahoo! Big Idea Chair Award‘ for their Virgin Mobile campaign - ‘Indian Panga League‘.


Mindshare was the media agency for the campaign. The winning campaign showcased exceptional creative work in the digital community.
 
Said Yahoo! India managing director Arun Tadanki, "Digital advertising provides an opportunity for brand marketers to give life to fresh, dynamic and unbridled ideas. The award celebrates innovation, creativity and the elusive big idea. We at Yahoo! are committed to grow the digital ecosystem with the help of our partners, to showcase the power of digital and to help brands foster an online relationship with its consumers."
 
Among the other awards, the Best Rich Media Ad award went to Interface Business Solutions for its Tata DoCoMo Diet SMS campaign.


For its ability to engage users on the banner Ad, Creativeland Asia won the award of Best Engagement Idea for its Hippo - Consumer becomes inventory Trackers campaign. 
 
The agency also won the Best Engagement Idea award for its Hippo - Consumer becomes inventory Trackers campaign.


Tribal DDB and Mindshare won the Best Mobile Solution award for their Idea Cellular -‘Idea tree Use mobile save paper‘ campaign.
 

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