MUMBAI: Following a multi-agency pitch, Dabur has roped in Bates 141 and Law & Kenneth to handle the creative duties of Oxybleach (for women) and Saka Men‘s Bleach respectively.
 
The media duties are handled by Adbur, the company‘s in-house media agency.
 
A 360 degree initiative has been planned for both the accounts that include TV, out-of-home (OOH), print, internet and various below -the- line (BTL) activities. The campaigns will be launched in January.
 
Oxybleach and Saka are part of the Fem portfolio which Dabur acquired recently.