MUMBAI: Bata India has appointed Sumit Kumar as the new vice president, marketing & customer services with effect from 2 September.

He will be responsible for driving growth and expansion of the market share in India.
Kumar was earlier associated with Marks & Spencer India as marketing head.  He held all the marketing function for India business from external communication & PR, store environment & in-store communication, customer relationship management & customer insight unit.

Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey feels Sumit Kumar

On his appointment, Kumar said “I feel privileged to have this opportunity. We, at Bata, are strongly poised to take the growth trajectory to the next level. We have a strong understanding on consumer needs and are relentlessly focused on improving customer service and quality sales growth. Our strategy and investment programme will continue to drive a cohesive and consistent marketing journey.”

In his professional career, spanning over 16 years, he has worked with market leading companies and has been responsible for formulating & executing business strategies to achieve P&L objectives in sectors like Retail, Food & Hospitality. 

Kumar also received the "Star Youth Achievers Award" in 2013 from Global Youth Marketing Forum for work in youth marketing and featured amongst the top 50 most talented brand builders.