MUMBAI: With the World Cup in full swing, Base Batteries has charged up the tempo by announcing a sponsorship agreement with Cricket Canada.

During the World Cup Tournament, all the players of Canadian Cricket team along with the Coach and support staff will be seen sporting the Base Batteries logo on their jerseys. Apart from that they will also have the Base logo on their training jerseys.

After defeating Kenya in the last match, the Canadian team is flying high to take the next challenge against New Zealand. With the frontline bowlers like Osinde and Baidwan getting into form and the hard hitting Rizwan Cheema, the Canadian team is expected to add some more flavours to both batting and bowling departments.

Base Batteries MD Girish Arora said, “We are really proud to be associated with the Canadian cricket team. This is a new beginning towards associating Base Batteries with sports and our long term plans for developing and nurturing budding cricketing talent in India."

Base batteries head marketing Aditya Arora said, "As an emerging player in the energy industry, Base Batteries are delighted to associate with Cricket Canada. The rising Cricket fever during the world cup will only add more excitement to it further electrifying the cricket frenzy nation and we are confident that this tie up will offer a huge platform to create visibility for brand “Base” Batteries through on-ground cricket action while magnifying the impact by reaching out to larger audience through various media platforms”. Base is proud to “power the Canadian World Cup team”, he further added.

Cricket Canada president Ranjit Saini said, “It is exciting to be able to carry a valued brand such as Base Batteries into a major tournament like the World Cup and we are proud to showcase their brand over the next few weeks. Their investment will not only support our team on the field but will allow us to invest in key areas in the organization as well. This caps off an extremely successful few months for cricket Canada where we have been able to attract several partners to support many facets of our organization”.

Canadian cricket team has gained widespread popularity and critical acclaim during the last World Cups and its recent stellar performance against England and Pakistan at the World Cup.