MUMBAI: Base Batteries has roped in OmnicomMediaGroup (OMD) as its media agency.

The overall account stands at Rs 400 million.
 
The mandate was awarded following a multi agency pitch, which also involved Lintas, Maxus and Mudra Max.

The agency shall be responsible for planning, scheduling, buying and activating the media spread across TV, print and other initiatives. 
 
Base plans to have a 360 degree marketing plan addressing the mainline media as well as the BTL/ OOH and other initiatives. 
 
While Mudra continues to handle the creative part, Perfect Relations has been roped in for the PR purposes.