MUMBAI: Bangalore-based sports management firm, Switch-Hit Sports, has announced its association with drag-flicker Raghunath and forward SK Uthappa to source endorsements and other brand building activities.

The young Kodava lads recognised as key players on the national field hockey team will be instrumental in India‘s Olympic Campaign in London. Uthappa, an attacking forward, hogged the limelight in last year‘s National championship in Bhopal, where he was adjudged the best player, while Raghunath who has more than a ton of goals to his name has been playing on the Indian team for over six years.

Commenting on the association, Switch-Hit Sports Founder & CEO Dhruv Mullick said, "Our firm believes in innovation and looks to constantly expand our horizons on a wide canvas of Indian sports. Hockey is enjoying a much welcomed period of resurgence in India, and our association with Raghunath & SK Uthappa firmly instills our commitment to Hockey, particularly in an Olympic year where our hockey team will capture the nation‘s interest and new sporting icons will emerge."

Founded last year, Switch-Hit Sports is the brainchild of Dhruv Mullick, who had earlier spent five years in the Indian sports management industry, with stints at the UB Group‘s sports marketing division, Professional Management Group and Globosport India, before launching his entrepreneurial venture.

Switch-Hit Sports also manages the brand investment portfolio of upcoming Karnataka cricketer Kunal Kapoor.