MUMBAI: Bang in the Middle has bagged the communication duties of Veen Waters, a Finnish brand of premium bottled water.

The water brand is sold in luxury hotels, gourmet restaurants, bars and nightclubs.

The agency will help Veen enter newer luxury markets of Asia and also consolidate its already strong presence in European, Middle Eastern and Chinese markets.

Bang in the Middle will henceforth be responsible for managing the brand’s health globally.

Bang in the Middle managing partner Prathap Suthan said, “For a world thirsty for gourmet experiences, Veen is an extremely special offering. I believe that we have been very fortunate to be considered as Veen’s global communication partner. At Bang in the Middle, our focus, work and thinking aren’t going to be limited by geography, and Veen is a brand that fits our plans to brilliance.”

“I am thrilled to find a like-minded partner in Bang in the Middle. The market for premium water is growing rapidly, and this growth is a potent opportunity for a young brand like Veen. Together with their expertise we would be looking at entering various new markets including India,” Veen Waters director Aman Gupta added.