Bang in the Middle wins Tigre Blanc account

MUMBAI: French vodka brand Tigre Blanc, which is set to enter India, has chosen Delhi-based agency Bang in the Middle to be its brand custodian in the process.

Bang in the Middle managing partner Naresh Gupta said, "Tigre Blanc is a significant win for us. We expect the brand to become one of the most sought after brand of Vodka in the country. As the brand cannot use mainline communication, our focus would be more in creating a series of experiences for the brand, and use digital marketing expertise to unleash the power of web."

"Tigre Blanc is a very exciting new fashion vodka that has Parisian roots, and is unlike any other brand in the market. To promote and create a fan following for a brand like this needs very seasoned and experienced team, we found that team at Bang in the Middle. We hope to make the brand first choice for the new fashion conscious consumers in partnership with Bang in the Middle," said Tigre Blanc India president Ramesh Mani.

Each bottle sold helps to save the tigers in wildlife, thanks to the partnership with Panthera. Tigre Blanc is a true sustainable brand, which contributes to the preservation of Nature which has inspired it.

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories