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Bang in the Middle wins Tigre Blanc account

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MUMBAI: French vodka brand Tigre Blanc, which is set to enter India, has chosen Delhi-based agency Bang in the Middle to be its brand custodian in the process.

Bang in the Middle managing partner Naresh Gupta said, "Tigre Blanc is a significant win for us. We expect the brand to become one of the most sought after brand of Vodka in the country. As the brand cannot use mainline communication, our focus would be more in creating a series of experiences for the brand, and use digital marketing expertise to unleash the power of web."

"Tigre Blanc is a very exciting new fashion vodka that has Parisian roots, and is unlike any other brand in the market. To promote and create a fan following for a brand like this needs very seasoned and experienced team, we found that team at Bang in the Middle. We hope to make the brand first choice for the new fashion conscious consumers in partnership with Bang in the Middle," said Tigre Blanc India president Ramesh Mani.

Each bottle sold helps to save the tigers in wildlife, thanks to the partnership with Panthera. Tigre Blanc is a true sustainable brand, which contributes to the preservation of Nature which has inspired it.

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