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Bang in the Middle launches in Kolkata

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MUMBAI: Gurgaon-based advertising agency Bang in the Middle (Bang for short) has started its Kolkata operations from today. This is the agency‘s fourth city office in six months with one each in Gurgaon, Chicago and New York.

Bang in the Middle expects Kolkata to become a very important market in the coming months. The agency will offer its full suite of services to the clients in Kolkata and help open up global markets.

The new-age communication agency driven by Prathap Suthan and Naresh Gupta started in May 2012 and serves clients like Dulux, VEEN Waters, Vimal, BigFlix, Hawktrack, Fabulloso, iYogi and PRestival. Bang offers a range of services ranging from traditional ATL advertising to BTL solutions to web advertising, online marketing and digital media.

For the Kolkata office, Bang has brought on board Meenakkshi Sen as managing partner. She is a former model and has a long association with advertising and media business. She is an inspired first time entrepreneur in the communications arena.

Bang in the Middle managing partner and CCO Prathap Suthan said, "Kolkata has some great brands that need fresher solutions; both traditional and digital. Whether we like it or not, the world of advertising, marketing, and communication is stepping outside traditional boundaries along with the help of technology. The world is no longer limited by geography, and every market of the world is accessible and open to even local businesses through the web and online advertising. I also have the pleasure of returning back to a city that gave me great memories, beautiful opportunities, and some wonderful campaigns."

Sen said, "I am super excited to bring Bang in the Middle to Kolkata. Kolkata has not been getting the attention it deserves from communication companies as a whole. Barring one or two agencies, I would think Kolkata gets back handed treatment. Along with scaling up regular advertising opportunities, I believe that digital marketing also has enormous potential for the brands of Kolkata. New avenues are calling Kolkata, and we better listen to them."

Bang in the Middle managing partner and CSO Naresh Gupta said, "Kolkata can add significantly to our growing band of clients. We believe digital marketing solutions work very well for the growing ambitions of home growing ambitions of home grown brands today, and along with our communication expertise we can offer highly relevant brand solutions."

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