MUMBAI: Bajaj Finserv, the financial services arm of the Bajaj Group, has adorned a new logo that encompasses the group company‘s business activities as well as project growth.

The new version will hold the current Bajaj logo and style intact above with a new 3D seal of the letters B and F, making the financial services part a distinct standout. 
 
While the blue colour in the logo will stand for confidence, strength and ambition of the company, the blue ball will symbolize the globe, with a primary focus on India.

The new logo has been crafted by Indi Design creative director and CEO Sudhir Sharma. 
 
Says Bajaj Finserv Ltd MD Sanjiv Bajaj, "Across our running business, you will see advertising across all mediums, which would also include websites, including our own."

Meanwhile the company is also planning to enter the wealth management business in the second-quarter of 2010. 
 
"The new business plans of the company are in tune with their overall dream of becoming a complete financial services company. They also hope to someday start a bank as well. As of now the company is debt free and has cash reserves of up to Rs 9000 million. They are considering getting into the wealth management business with Allianz, subject to the legal conditions and procedures," Bajaj informs.

The company is hoping that once it takes off in these new lines, it will be able to integrate and make all people associated with any of the Bajaj brands part of the financial services business.