Bajaj Finserv adorns new logo

MUMBAI: Bajaj Finserv, the financial services arm of the Bajaj Group, has adorned a new logo that encompasses the group company‘s business activities as well as project growth.

The new version will hold the current Bajaj logo and style intact above with a new 3D seal of the letters B and F, making the financial services part a distinct standout. 
While the blue colour in the logo will stand for confidence, strength and ambition of the company, the blue ball will symbolize the globe, with a primary focus on India.

The new logo has been crafted by Indi Design creative director and CEO Sudhir Sharma. 
Says Bajaj Finserv Ltd MD Sanjiv Bajaj, "Across our running business, you will see advertising across all mediums, which would also include websites, including our own."

Meanwhile the company is also planning to enter the wealth management business in the second-quarter of 2010. 
"The new business plans of the company are in tune with their overall dream of becoming a complete financial services company. They also hope to someday start a bank as well. As of now the company is debt free and has cash reserves of up to Rs 9000 million. They are considering getting into the wealth management business with Allianz, subject to the legal conditions and procedures," Bajaj informs.

The company is hoping that once it takes off in these new lines, it will be able to integrate and make all people associated with any of the Bajaj brands part of the financial services business.

Latest Reads
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity to India

Air Canada, Canada's largest domestic and international airline, has been strengthening connections between India and Canada since 2015 with three new direct routes introduced in less than two years. To celebrate people making a mark in India, Air Canada is bringing its global ‘Fly the Flag’...

MAM Marketing Below The Line
Saregama Caravan asks to ditch the 'Shor' this Diwali

Diwali is many things to us. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.

MAM Marketing MAM
Tanishq launches new campaign for Diwali

Jewellery brand, Tanishq has introduced an exquisite collection - Utsava – an enchanting range that showcases the rich culture and beauty of our country, encapsulating the true essence of the festival of lights.

MAM Media and Advertising Ad Campaigns
The stage is set for WPP’s ‘Date with Data’ – a day-long data summit

Spearheaded by WPP India, alongside WPP’s Data Alliance, Date with Datais a day-long summit that showcases and discusses the impact of data.

MAM Marketing MAM
Enormous Brands strengthens leadership at Gurgaon office

Enormous Brands has bolstered its northern operations with significant appointments across all disciplines.

MAM Marketing Brands
MUFTI was the first brand I signed after the success of Sonu Ki Titu Ki Sweety - Kartik Aaryan

Kartik Aaryan is an inspiring success story in Bollywood; a star who has made it on his own. One man who could relate to Kartik’s journey was Kamal Khushlani, Founder and MD of MUFTI, a revered fashion brand.

MAM Marketing MAM

Fashion designer Anita Dongre’s label House of Anita Dongre has appointed VMLY&R India, a full-service global digital marketing agency, to work on the user experience and creative revamp of the website.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories