MUMBAI: Bajaj Electricals is set to launch a new television campaign (TVC) in a bid to create brand awareness for its repositioned range of home appliances.
Created by advertising agency Leo Burnett, the TVC focuses on the forgotten consumer - the lady of the house.
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The TVC is centred on how Bajaj Appliances allow homemakers do everything quickly and the entire family acknowledges and appreciates her contribution by elevating her to the status of a ‘rockstar mommy‘. |
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Leo Burnett chairman Indian sub continent Arvind Sharma, "The new stance on home appliances is quite different from what‘s been done before, both on the brand and in the category. I believe that differentiated positioning and clutter-breaking execution will bring in rich dividends for them." |
