MAM

Bajaj Electricals Ltd. donates Kabaddi Mat to Central Sports Academy Abhinav Dnyan Mandir to promote sporting activity among kids

Through donation of Kabbadi mat around 200 kids will be able to practice the home grown sport

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/01/22/Bajaj-Electricals.jpg?itok=pP0OtSAN

Mumbai, January 21, 2018: Bajaj Electricals Ltd., India’s leading player in consumer durables, fans, lighting and engineering projects company donated Kabaddi mat to the Central Sports Academy Abhinav Dnyan Mandir, Karjat. The event is facilitated by Pro Kabaddi League and through this donation Bajaj Electricals aims to promote sporting talent & improving physical and mental well-being of around 200 kids. The school received the Kabaddi mat by Mr. Anuj Poddar, Executive Director– Bajaj Electricals Limited.

Originated in India, Kabaddi has been one of the most popular games in India played on various levels and with the advent of Pro Kabaddi League in 2014, the sport has become a mainstream sporting activity in the country. The sport not only requires rigorous physical activity but also focused approach which helps improving mental fitness. Kabaddi is proven to improve stamina, speed, agility, multitasking ability, overcoming fears, presence of mind, concentration and self esteem. With these physical and mental benefits, Kabaddi is one of the quintessential games for school going kids to help them tackle daily life difficulties and achieve success.

Commenting on the occasion Mr. Anuj Poddar, Executive Director, Bajaj Electricals Ltd. said, “Kabaddi is truly a sport with pan India appeal and connects to every age group, resonating with what we stand for as a brand. Bajaj Electricals as a company and Bajaj as a group are known to be socially responsible and believe in giving back to the society. Bajaj Group supports more than 5400 students through its initiative - ‘Krida Vikas’, which caters to 15 schools. We thank Pro Kabaddi League and Star Sports for facilitating Bajaj Electricals to donate Kabaddi mat to one of these schools. Through the mat donation to Central Sports Academy Abhinav Dnyan Mandir – Karjat, we are encouraging children to take up this incredible team game and we hope to see many Kabaddi champions emerging from the school.”

Anupam Goswami, League Commissioner, Vivo Pro Kabaddi commented, “A sport can only grow if the partners associated with it actively work and invest in growing public and community engagement with the sport. We are glad that Bajaj Electricals and Star Sports will handover this Kabaddi mat for enthusiastic use by the students of Central Sports Academy Abhivan Dnyan Mandir, Karjat. I look forward to champions emerging from the same mat in the near future”

Bajaj Electricals Limited has been a responsible corporate citizen of India and contributes fairly in the development of society at large. Company’s CSR activities are based on four crucial pillars – Diversity and Inclusion, Employee Volunteering, Community Initiatives and Sustainability. Apart from promoting health in school kids, the company is also helping underprivileged kids in their education and building a sustainable environment for them.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/wpp.jpg?itok=X77DFeCV
WPP named world’s most effective communications company for the eighth successive year

WPP has been ranked as the most effective marketing communications company in the world in the 2019 Effie Index.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tatastel.jpg?itok=arbDW3yp
Tata Steel’s structural hollow steel brand ‘Tata Structura’ is now a Superbrand

Tata Structura, the premium structural hollow steel product brand widely used in building homes, industrial and infrastructure projects, has been accorded the Superbrand status after being validated by consumers and industry in the most recent survey by the Superbrands organisation.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/budwiser.jpg?itok=LYltvNnP
Budweiser experiences’ ‘be a king’ campaign empowers individuals to challenge stereotypes and seize opportunity

Budweiser Experiences recently launched their campaign– ‘Be A King’, a powerful narrative that bolsters individuals to seize their opportunity to shine, brought to life by three inspirational protagonists – Divine (India’s leading hip hop artist), Siri Narayan (an acclaimed rapper) and Mokshada...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/bihar.jpg?itok=WBiXPV6E
Bihar bytes launches a digital campaign #biharsunnonahidekho

#biharsunnonahidekho is an initiative taken by Bihar bytes, a website which is dedicated towards promoting tourism of Bihar across the world.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/parijat.jpg?itok=U8Q0TQ9y
Consumer Confidence shows major recovery in April 2019, ascends by 9.9 percentage points: Thomson Reuters-Ipsos PCSI Study

The India Primary Consumer Sentiment Index (Consumer Confidence), as measured by Thomson Reuters in partnership with Ipsos,shows major gains and recovery in April 2019, leaps significantly by 9.9 percentage points.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/sai.jpg?itok=2RhCxGUT
Sai estate consultants launches its recent campaign in support of the housing for all initiative 2022

On the backs of the recently heightened ‘Main Bhi Chowkidar’ initiative, prominent real estate consultancy firm, Sai Estate Consultants Chembur Private Limited has drawn inspiration from this to deliver a message.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/barber.jpg?itok=KoAfozOB
Havas creative appoints Tracey Barberas global CMO

Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. She has been tasked with delivering new business best practices for the Havas Creative Agency Network as well as Arnold.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/maruti.jpg?itok=oqMyQAnr
Now Watch Maruti Suzuki Live on the go with ‘Star Sports CommCar’

The 12th season of VIVO IPL, which is being broadcast on the Star sports network, has been a season of innovation.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/nisha%27.jpg?itok=mAXrBa_p
Supari Studios appoints Nisha Vasudevan as executive creative director

Award winning digital content studio, Supari Studios, appoints Nisha Vasudevan as Executive Creative Director, boosting the company’s creative leadership.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories