MUMBAI: Insurance service provider Bajaj Allianz has launched a new advertising campaign for its child insurance plans.
 
Targeted at parents, the campaign aims at bringing out the importance of planning and, thus, securing the future of one‘s child. 
 
Created by M&C Saatchi, the campaign that is being held across various media platforms including TV, print and out-of-home will run till November-end. 
 
Says Bajaj Allianz marketing head Akshay Mehrotra, "The unique idea behind the campaign is direct communication. It focuses on direct messaging."

Meanwhile, Maxus has the media mandate for Bajaj Allianz.