MUMBAI: Bajaj Allianz has launched a new brand campaign, ‘The one thing I have learnt‘, conceptualised by Batey, a Grey Group company.

The idea of this campaign is that Bajaj Allianz is an organisation that learns from its customers and gives them solutions for a carefree life.

In addition to the TVC, an allied campaign on Facebook and Twitter has also been initiated. The social media campaign invites people to share their worries in day-day life entitled - "What worries Indians?" An on-ground activity is also planned in Bajaj Allianz offices by creating de-stress zones to ensure worry-free life. 
 
Bajaj Allianz head-market management Rituraj Bhattacharjee said, "The campaign is based on a simple philosophy of our existence - We all learn as we live. In the course of our ten-year celebrations, we had asked our customers and employees to share the ‘one thing‘ they have learnt that can make lives worry-free. They shared numerous learnings and we realised that we have unconsciously been tapping into this reserve of knowledge over the years to make some of our products. So we decided to have a new campaign which highlights these little lessons in life that have helped us serve our customers better and helped them give up their worries."
 
The campaign has been released in various channels and other media. The TV commercial has been produced by Lakotee Films.

The campaign features real life protagonists sharing real life learnings in the warm glow of intimate and endearingly dramatised situations.