MAM

Bajaj Allianz launches campaign with F1 driver Nico Rosberg

MUMBAI: Bajaj Allianz, the life and general insurance company, has launched an 8-city ‘Drive Safely‘ campaign across India with Mercedes GP Petronas F1 driver Nico Rosberg coinciding with the first ever Indian Grand Prix Formula One race scheduled at the Buddh International Circuit in Greater Noida, Uttar Pradesh (the 17th race of the 2011 Formula One season) on 30 October.


The campaign includes Bajaj Allianz Safe Zone at select petrol pumps, mall and HNI Club activation programmes as well as a unique Pit Stop activation programme spread between 3-5 days in each city. Winners of various contests will get to meet and greet Rosberg.


As part of the campaign, a branded mobile vehicle will visit high visibility and footfall spots in all the eight cities. At selected venues, LCD screens will be placed showcasing F1 Team Mercedes and tips for safe driving.


An interactive branded Zone (Kiosk) will also be created at the event called as "Bajaj Allianz Safe Zone", which will promote Bajaj Allianz‘s ‘Safety’ commitment towards drive safely particularly amongst the car owners across the country. Inside the Bajaj Allianz Safe Zone, an emcee will engage the crowd with interactive games such as an insurance and F1 Quiz; Jigsaw puzzle of the Bajaj Allianz logo for recall; Snakes & Ladder - created in the shape of a life cycle with numbers symbolising age and snakes as problems at diff stages of life with BA solutions. Insurance consultants will also interact with the consumers inside the zone and promote live safe theme.
 
At various petrol pumps in the cities and on the expressways, a special Bajaj Allianz Pit Stop will be created for car checks creating an ambience of a normal pit stop in F1. All the cars visiting the petrol pump will be given free check at the Pit Stop within two minutes while highlighting the safety proposition of Bajaj Allianz towards customers. Services provided within two minutes at the Pit Stop would be: air check, oil check, wiper water check, wind screen and rear screen cleaning and coolant check. One promoter and two technicians will provide car owners with an experience similar to the F1 pit stop concept to create an excitement amongst 4-wheeler owners. An insurance policy scan of the vehicles will be done through scanners. After the scan, a safety contest will happen and Bajaj Allianz safety stickers will be given as spot prizes. The grand prize will be F1 tickets.


The month-long campaign, which started on 27 September, has already covered Hyderabad, Chennai and Kochi, and will go to Mumbai (16-18 October), Bangalore (9-11 October), Pune (13-15 October), Ahmedabad (20-22 October) and New Delhi (25-30 October).


Bajaj Allianz also plans an aggressive social media campaign to promote the campaign. It will leverage an online social game around racing and safe driving. The online game will serve as a platform to generate leads for future sales endeavours and will also enable an increased reach for the campaign owing to its viral nature.


The FaceBook activities will create a buzz around the offline activities that will take place through live and interactive videos, quizzes, etc. From an online sales perspective, the campaign will also aim to boost online sales during the campaign period by giving away free merchandise to customers. A Bajaj Allianz contest will run on radio relating to F1 and safe driving. Winners stand a chance to win F1 merchandise and meet F1 race driver Rosberg. Outdoor bus branding and cinema advertising will also be used to promote the activity.


 
 
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/amazon.jpg?itok=SP1ttU6t
Amazon says out with the old in Great Indian Sale ads

MUMBAI: E-commerce giant Amazon has launched its new campaign ‘Ab Sehan Kyun Karna’ in tandem with its first Great Indian Sale for 2018. The message to the customers is to do away with the old and usher in the new for the new year. The campaign features a series of ads on various situations in...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/16/rajiv.jpg?itok=gbuyOtMO
WATConsult celebrates 11 yrs with unique board game

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/arpila.jpg?itok=Ea7gQg73
Dentsu Webchutney launches digital campaigns for Vespa Red and Aprilia

Dentsu Webchutney has created a digital campaign for Piaggio India’s trendsetting Vespa Red that was launched the month of October last year. It is an extension of its existing global collaboration with Red, an organisation that partners with global brands to create awareness and support the fight...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/mentos.jpg?itok=_nB6UHxV
Perfetti Van Melle hands over media duties to Wavemaker

Perfetti Van Melle India has handed over its media duties account to GroupM’s content and technology agency Wavemaker.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/rising.jpg?itok=wfrpl5-l
The rising trend of coopetition among brands

MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the new trend in the market-coopetition (a combination of cooperative and competition).

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/data_0.jpg?itok=yBEtz1zT
Udacity launches campaign for #JobsofTomorrow

MUMBAI: Silicon Valley-based learning platform Udacity has launched its first Indian campaign in order to promote its superlative Nanodegree programs and enable Indian engineers and tech enthusiasts to become ready for the #JobsofTomorrow.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/us_0.jpg?itok=udLF4Qam
US Polo launches campaign for kids category

MUMBAI: US Polo Assn has launched its new TVC that aims to highlight one of its true elements — camaraderie. Camaraderie is typically displayed between players, but the brand shows a special bond between a boy and his polo pony. The TVC opens with a young boy, who is thrilled to be introduced to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/15/CEAT.jpg?itok=33xGN1bh
CEAT gets children to ensure parents follow road safety

MUMBAI: Indian tyre manufacturer CEAT is airing a special social media campaign to build awareness to reduce road accidents as part of the road safety week 2018, i.e., 11-17 January 2018. The campaign, ‘drive safe dad’ originates from an innovative idea that blends emotions and technology in one...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/12/online.jpg?itok=97JbY_PF
India ad spend to grow by 12.5% in 2018: DAN report

The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis Network's latest ad spend report.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories