MUMBAI: Amar Dixit has joined B4U as regional sales head North and East.

Dixit will be handling B4U Music and B4U Movies. He will be reporting to B4U Network national sales head CF Moses.

His last stint was with 9X as group head (senior manager)-ad sales where he was handling four channels 9xm, 9XO, 9X Jhakas and Tashan.

Dixit comes with an experience of 11 years in the media industry across print, radio and TV.