MAM

AXN introduces 'Big Breaks' for viewers

MUMBAI: Pan Asian action broadcaster AXN has announced AXN Big Breaks, in association with travel search engine Wego.
 
AXN Big Breaks allows AXN viewers to enjoy exclusive travel deals to the destinations featured in shows that air on the channel. These deals are sourced by Wego from the hundreds of travel providers integrated into their search engine.


AXN Asia VP Yan-Jong Wong says, “With AXN Big Breaks, we have extended the entertainment experience beyond the television screen and made it possible for them to follow in the footsteps of their favourite characters. At the same time, it allows advertisers to engage AXN viewers online in an environment that is themed with both travel and entertainment”.
 
“We love to filter the breadth of the internet and deliver instant relevance to travel shoppers. With AXN Big Breaks, viewers who are inspired by a program can see great deals to that show’s destinations in a single click,” says Wego COO Gary Lipkowitz.


AXN Big Breaks will initially focus on one programme at a time. The programme environment will be updated every two to three months, allowing for different themes and destinations to be featured. The first edition will focus on AXN’s brand new Original Production Cyril: Simply Magic.
 
This is a three-part TV special starring cutting-edge magician Cyril, who will be making his international TV debut for the first time out of Japan. Spanning across Singapore, Kuala Lumpur and Taipei, Cyril will not only share the marvels of his magic, but continue to captivate unsuspecting passers-by with his incredible illusions and disarmingly fun personality, while making a positive impact on the people he comes in contact with.


The broadcaster is hoping that fans of Cyril: Simply Magic will be inspired to retrace his magical journey across Asia, especially with the easy convenience of sourcing great travel deals at their fingertips with AXN Big Breaks.


AXN Big Breaks can be viewed at www.wego.com/axn.

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