AXN introduces 'Big Breaks' for viewers

MUMBAI: Pan Asian action broadcaster AXN has announced AXN Big Breaks, in association with travel search engine Wego.
AXN Big Breaks allows AXN viewers to enjoy exclusive travel deals to the destinations featured in shows that air on the channel. These deals are sourced by Wego from the hundreds of travel providers integrated into their search engine.

AXN Asia VP Yan-Jong Wong says, “With AXN Big Breaks, we have extended the entertainment experience beyond the television screen and made it possible for them to follow in the footsteps of their favourite characters. At the same time, it allows advertisers to engage AXN viewers online in an environment that is themed with both travel and entertainment”.
“We love to filter the breadth of the internet and deliver instant relevance to travel shoppers. With AXN Big Breaks, viewers who are inspired by a program can see great deals to that show’s destinations in a single click,” says Wego COO Gary Lipkowitz.

AXN Big Breaks will initially focus on one programme at a time. The programme environment will be updated every two to three months, allowing for different themes and destinations to be featured. The first edition will focus on AXN’s brand new Original Production Cyril: Simply Magic.
This is a three-part TV special starring cutting-edge magician Cyril, who will be making his international TV debut for the first time out of Japan. Spanning across Singapore, Kuala Lumpur and Taipei, Cyril will not only share the marvels of his magic, but continue to captivate unsuspecting passers-by with his incredible illusions and disarmingly fun personality, while making a positive impact on the people he comes in contact with.

The broadcaster is hoping that fans of Cyril: Simply Magic will be inspired to retrace his magical journey across Asia, especially with the easy convenience of sourcing great travel deals at their fingertips with AXN Big Breaks.

AXN Big Breaks can be viewed at

Latest Reads
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories