MAM

Aureole Inspecs awards creative and media mandate to From Here On

MUMBAI: Delhi based integrated advertising agency From Here On Communications has won the creative and media mandate for eyewear brand Aureole Inspecs. The account size is pegged between Rs 120-150 million.


The agency will partner Aureole Inspecs in its vision for transforming into a lifestyle brand. From Here On‘s understanding of the eyewear sector helped bag the account, the company said in a statement. The incumbent agency on the creative business was Innocoan Worldwide India. This is the first time the eyewear brand has roped in a media agency for the media responsibilities. Before this, the media duties were handled by an in-house team.


"It is a great opportunity for us, as this segment offers exciting possibilities in building a brand," said From Here On managing partner Gullu Sen.


Aureole Inspecs is an Indo-British joint venture company that holds the license for brands like Austin Reed, Superdry, Sisley, CAT, Animal, Baby Phat, Speedo and Manish Arora along with private labels like MTV, Barbie and Flying Machine in India. The company also manufactures and supplies eye-gear to the defense sector for extreme condition eyewear.


The company recently launched Mayhem, its signature range of eye wear including sunglasses and spectacle frames in India. Aureole Inspecs is now planning to diversify into bags, belts and T-shirts.


From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen. The agency recently also won the creative duties for location based check-in service provider Hoppr.

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