MAM

ATP, FedEx in 3-year global sponsorship deal

MUMBAI: The Association of Tennis Players (ATP) and FedEx have signed a three-year agreement that brings FedEx on board as a new global Platinum Sponsor and Official Carrier of the ATP World Tour.


The sponsorship will launch at the 2010 Barclays ATP World Tour Finals in November and extend through 2013. 
 
In addition to global marketing rights, FedEx will become a sponsor of 17 ATP World Tour tournaments in 12 different countries. Reliable performance will be a prevalent theme across all activation and reinforced visually with FedEx brand exposure on court at tournaments spanning four continents and on ATPWorldTour.com, the world’s most popular website dedicated to tennis.
 
FedEx will develop an enhanced analysis of player match records providing fans with added information on player success and consistency on different surfaces, in pressure situations and against specific opponents. This information, along with player videos, polls and more will be featured in a new section on ATPWorldTour.com called the FedEx Reliability Zone.
 
ATP executive chairman and president Adam Helfant says, “We are happy to welcome FedEx as a global sponsor of the ATP World Tour. FedEx is a recognised leader in sports marketing and we are proud that they have chosen the ATP World Tour for this major foray into international sports sponsorship”.


FedEx has a history in sports marketing, with sponsorships of the PGA Tour and the FedExCup, Joe Gibbs Racing, NFL, the French Open at Roland Garros, FedExField in Washington D.C., FedExForum in Memphis, Tenn. and a more than 20 year relationship with the PGA Tour‘s St. Jude Classic.

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