MAM

Atlanta gets Wavelength as creative, media agency

MUMBAI: Infrastructure company Atlanta Limited has appointed Wavelength Communications as its creative and media partner.


While the size of the account remains unknown, industry sources peg it at being substantial.


As part of its new mandate, Wavelength will devise a 360 degree campaign with a primary thrust on print, outdoor and direct marketing.
 
On winning the new account, Wavelength Communications CEO Abhijit Banerji said, ?With its presence already felt in the infrastructure sector, Atlanta is now ready to create a mark in the realty sector. And this is the challenge that we will be meeting in our communication strategy ? to establish Altanta is the same breath as it exists in the infrastructure sector.?
 
Added Atlanta MD Rajhoo Bbarot, ?We wanted an agency with a strong experience in real estate branding and Wavelength met with that expectation perfectly well. Thus, we went in for this partnership.?
 
Altanta has a diversified portfolio in engineering, procurement, construction and realty. Its projects include toll based infrastructure development of roads, highways, bridges, runways, docks, ports, canals, water courses, irrigation, embankment, reservoirs and several EPC projects.
 

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