MUMBAI: Mogae Media has appointed Atishi Pradhan as chief strategist. Based in Delhi, Pradhan is joining in from Contract Advertising where she was working as senior vice president and executive planning director.

Pradhan brings in over 24 years of experience. She has also worked with JWT for around 20 years in account planning.

Mogae Group executive director Tanya Goyal said, "These are exciting times for us at Mogae as we build a bright and resourceful team with some of the finest talent in the business. Atishi is a well known name in strategy circles. She has worked on brands, both big and small. Sandeep (Goyal) and she worked together on Horlicks many moons ago and to date Sandeep admires Atishi‘s insights and consumer understanding will bring conventional marketing wisdom to a business that has few precedents."

Pradhan added, "Mobile devices are a natural fit for personalisation and hence direct hits: phones are emotionally more ‘personal‘ than PCs. They are something you carry with you, something that connects you to your social circle, and unlike PCs, something that you rarely if ever share."

Mogae Media is the new venture launched by Sandeep Goyal focused on mobile monetisation.

Recently, Mogae Media has announced other senior level hires too. Pavan Chandra joined Mogae from VivaKi Nerve Centre India as chief intelligence officer while Tushar Dhingra (former Big Cinemas COO) joined the Mogae team as chief delights officer.