Asset Management Ventures to manage Yuvraj Singh’s entire portfolio

MUMBAI: Asset Management Ventures, a new venture of the Sanjay M. Lal-led Assetz FZC, has bagged the rights to manage cricketer Yuvraj Singh’s entire brand portfolio. This will include the Yuvraj Singh Foundation, Yuvraj Singh Centre of Excellence as well as his personal time for endorsements, ambassadorship and appearances. Cornerstone was earlier managing him.

Lal said, “Asset is a key initiator of the Celebrity Business Creation & Management Category in India. It is a matter of privilege that Yuvraj has awarded us the mandate for his entire portfolio and I am sure that with our vast experience and reach asset will become an asset for him.”

Lal, who set-up PDM International at Dubai in partnership with Percept, started Assetz FZC and Asset Communications to offer 360 degree innovative brand solutions and through the line
communication consultancy. Asset Communications stands for activation, sports, services, entertainment and talent.

Lal, in a career span of close to two decades with Percept D’Mark and later with PDM International, has managed and marketed cricketers like Sourav Ganguli, Yuvraj Singh, Zaheer Khan, Virat Kohli, to name a few. He has also handled numerous deals with some of the biggest Bollywood artists like Shah Rukh Khan, Hritik Roshan, Rani Mukherjee, Preiti Zinta, Priyanka Chopra and Daler Mehndi.

The International & Indian ventures, in a short span, have positioned him and asset as the region’s leading Sports, Entertainment and Brand Consultancy Expert. The asset team has developed a Talent Market concept with a library of over 22,000 artists from across the globe and every form of talent is accessible through the Dubai office of asset.

Asset Management Ventures is focused on managing and marketing a celebrity’s commercial time and to establish and nurture their career paths beyond their current professional commitments. The vision is to start initiatives with celebrities that intertwine their core competencies with their passions and run and manage the ventures professionally for them on an on-going, long term basis.

A sports marketing expert feels that Yuvraj‘s comeback to the Indian cricket team after cancer will be key in terms of what endorsements he brings to the table.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories