Asian Marketing Effectiveness Festival kicks off in Shanghai

MUMBAI: The Asian Marketing Effectiveness Festival in Shanghai aims to offer delegates an extensive and topical two-day content programme, followed by an awards gala dinner which will unveil this year’s winners.

The jury has already been working to judge the 858 entries received and arrived at a shortlist.
Chaired by Citi head of global marketing Bob O’Leary, the 36 jury members will re-convene in Shanghai on 11 May to continue their judging and decide on the winners.

The shortlisted work will be exhibited at the festival. The awards ceremony gala dinner will take place on 13 May at which the winners of the 2011 awards will be announced. Delegates to the festival automatically gain entry to the awards.
Ongoing throughout the two days is a programme of seminars which has been put together by a content committee led by BBH Asia chairman Charles Wigley.
Focusing on this year’s theme of ‘unpacking effectiveness’, speakers include: Ogilvy Group UK VC Rory Sutherland, Ogilvy Public Relations Worldwide global CEO Christopher Graves, Draftfcb Greater China chairman and CEO Pully Chau and McCann Worldgroup director of strategic planning Asia Pacific Dave McCaughan.

Haymarket Asia MD Tim Waldron comments: “With entries nearly doubling year on year, the Asian Marketing Effectiveness Festival is firmly established as the benchmark standard marketing effectiveness awards in the region. Delegates to the festival are set to experience a stimulating and educational two days. With such a fantastic speaker line-up they are certain to come away feeling truly inspired by their industry.”

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